First 10 students get an extra bonus: private feedback on their UX portfolio
What’s inside:
basic program
PSYCHOPHYSIOLOGICAL
CHARACTERISTICS OF USERS
Learn the key principles of information perception and common design mistakes,
plus complete your first assignment
BENCHMARKING AND COMPETITIVE ANALYSIS
Understand what benchmarking is, how to conduct it, and learn desk research methods
CREATING A RESEARCH BRIEF
Learn what a research brief is, how
to write one, and how to define research goals and objectives
RECRUITING RESPONDENTS
Learn how to identify your target audience and strategies for finding respondents
INTERVIEWS AND CUSTOMER DEVELOPMENT (CUSTDEV)
Discover what CustDev is, how to conduct interviews properly, and explore example questions for studying user experience
CJM, PERSONAS, JTBD
Learn how to build a Customer Journey Map (CJM), create personas, and identify Jobs
To Be Done (JTBD)
PROTOTYPING
Introduction to low-fidelity and high-fidelity prototyping and tools
for prototype creation
MODERATED AND UNMODERATED TESTS, EYE TRACKING
Learn about different test types, when and how to use them, and how to apply eye tracking
FIRST-CLICK TESTING AND 5-SECOND TEST
Understand these usability tests and how to evaluate text and interfaces
SURVEYS AND MOCKUP TESTING
Learn how to create effective surveys and test design mockups
UX AUDIT
Step-by-step guide to conducting a UX audit with real-world report examples
DATA ANALYSIS AND REPORT PRESENTATION
Learn methods for analyzing and visualizing UX data, structuring reports, and presenting findings
AI IN UX AT EVERY STAGE
Explore AI-driven enhancements for UX and examples of AI applications at various stages
Final group project with mentor feedback